Mark Emanuelson

AI in high-tech channel management depends on unified data and operational infrastructure. Discover how to optimize incentives, visibility, and partner performance.

Disruptor or disruptee? Learn how OEMs, ECMs, and software manufacturers operationalize AI across pricing, incentives, and revenue management to eliminate the innovation tax.

“We’re sitting on millions in MDF funds, but half of it goes unused every year.” The problem wasn’t a lack of willing partners or market opportunities; it was the complexity of managing Co-op & MDF programs.