Jon Robinson

Senior Product Manager for Licensing at Vistex

Licensing Economics And Royalty Intelligence: The End Of The Spreadsheet Era

Spreadsheets can't govern modern licensing. Discover how royalty management software delivers audit-readiness and continuous licensing revenue control.

June 3, 2026

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The Connected Licensing Ecosystem Advantage

Licensing organizations lose time, visibility, and growth opportunities when data lives in disconnected systems. A connected licensing ecosystem unifies data, automates royalty management, and improves collaboration with partners. The result is faster decisions, stronger licensee relationships, and new revenue insights across the entire licensing portfolio.

April 16, 2026

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The Modern Rules of Heritage Intellectual Property

Evergreen franchises dominate entertainment licensing, but most lose millions they’ll never recover. Manual processes, outdated contracts and siloed data quietly drain profitability. Data-driven licensors centralize rights, automate financial operations and enable real-time intelligence — turning heritage intellectual property from reactive risk management into strategic competitive advantage.

February 10, 2026

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The Licensing Industry’s Invisible Revenue Problem

According to Licensing International, the licensing industry is projected to reach $369.6 billion by 2033. Behind the billions lies a maze of contracts, royalties and compliance risks no team can effectively manage manually.

November 12, 2025

Stop Flying Blind

The licensing industry just got its wake-up call. It came wrapped in colorful packaging that was only visible after purchase. I’m referring to the blind box phenomenon, which represents one of the most complex licensing scenarios imaginable from a data management perspective.

October 28, 2025

Turning Consumer Intelligence Into A Competitive Licensing Advantage

What if your quarterly royalty statements have been misleading you? While you celebrate another “successful” quarter based on 90-day-old data, your nimblest competitors are capturing market share in real-time.

September 8, 2025

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Stopping The 34% Licensing Operations Leak

Are fragmented, outdated and disconnected tools and software making your licensing operations hemorrhage money? It’s time to actively manage your intellectual property (IP) empire instead of watching financial catastrophe unfold in slow motion.

June 27, 2025

Turning IP From Hidden Cost to Strategic Goldmine

In the high-stakes intellectual property (IP) arena, gut instinct has been replaced by a powerful new currency: predictive analytics. By 2026, Forrester Research forecasts the global predictive analytics market for IP will surge to $4.5 billion — signaling a shift from traditional asset management to strategic value creation.

May 20, 2025

A License To Deal

Mergers and acquisitions (M&A) have become a prevalent strategy for growth, market expansion and consolidation in industries like media and entertainment, consumer products, high tech and fashion. While M&A teams focus on financials and negotiations, they often underestimate the licensing challenges that await post-merger.

February 26, 2025

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Retail Remix

From the decline of shopping malls to the meteoric rise of ecommerce and experiential retail, the retail landscape is undergoing a seismic shift that fundamentally reshapes how licensed products reach consumers.

January 10, 2025

Data Dominance Playbook

The multibillion-dollar sports licensing industry is a fast-paced and dynamic sector within the broader licensing ecosystem.

September 30, 2024

Location, Location, Licensing

A successful LBE experience must be planned using as much data-driven evidence as possible to create the optimal experience.

June 18, 2024

A Licensing Glow Up

The licensing industry is in the midst of a transformation in response to shifting consumer dynamics, digital advancements and a growing emphasis on ESG (environmental, social and governance) and DEI (diversity, equity and inclusion) initiatives.

January 18, 2024

The Rise Of Private-Label And White-Label Branding

Private-label and white-label branding strategies significantly impact profitability of licensors by reducing costs and increasing profits.

September 21, 2023

The Crossroads Of Artistic And Artificial

Will user-centric royalties ring in a promising future for music creators? The explosive rise of music streaming has transformed the industry, with millions of subscribers ...

July 24, 2023

It’s Not Easy Being Green

How will the surge in sustainability change licensing? Sustainability is increasingly crucial for businesses around the world. Across the $275 billion licensing industry, r...

March 24, 2023

Pushing Plush

Can streaming services build buzz and diversify revenue with licensed merchandise? Streaming services have shown they can sell content. They’re also pretty good at selling ...

October 6, 2022

Essentials to a Successful Co-Branding Partnership

Saddle Up for Success!

Take these “Magnificent 7” essentials for effective co-branding program licensing for a ride Co-branding programs—where two or more brands partner on a product or service—c...

June 7, 2022

Let The Games Begin

NFTs are creating “play-to-earn” business models for the booming gaming industry Supported by nearly 3 billion gamers around the world, the mobile gaming market has seen ex...

March 11, 2022

Next Stop, the Metaverse

What will become of intellectual property rights in the metaverse? The physical world is all abuzz over the Metaverse, a virtual world in which people will be able to buil...

March 1, 2022

BRANDED NFTS: All That and a Bag of Chips

Brands are leveraging NFTs for recognition and revenue, but will customers bite? As consumer behavior and the digital economy continue to change in the wake of the pandemic...

October 28, 2021

Celebrity Licensing in A Pandemic

The Miley Cyrus Burrito with a Lady Gaga Cookie Chaser For celebrities, one casualty of the pandemic is their influence. While they’re catching up on their R&R, another...

February 4, 2021

The “Black Friday” Trademark Controversy

Are German retailers still banned from advertising Black Friday sales? It was 1967 in Philadelphia when the term Black Friday was first used in the U.S. to describe the pos...

November 24, 2020

How 2019 Could Spark Some 2020 Licensing Surprises

The disruptions and surprises in 2019 licensing trends have set the tone for swirling around the bone china cup and reading the settled tea leaves for 2020. In no particula...

January 31, 2020

Royalty Management: Why Google Stadia and Its Cloud-Based Videogaming Rivals Need a Robust Solution

While videogame graphics have evolved from 8-bit to 64-bit architecture, rights and royalties management software also had to level up to meet user demand. Today’s R...

August 12, 2019

Protecting your Intellectual Property

The Secret Decoder Ring for Licensing Contracts From eHow.com to WikiHow to Lifehacker and YouTube, there is no shortage of D-I-Y tutorials. But there’s one area where you ...

March 5, 2019

Jon Robinson

Senior Product Manager for Licensing at Vistex

More posts by Jon Robinson

Licensing Economics And Royalty Intelligence: The End Of The Spreadsheet Era

The Connected Licensing Ecosystem Advantage

The Modern Rules of Heritage Intellectual Property

The Licensing Industry’s Invisible Revenue Problem

Stop Flying Blind

Turning Consumer Intelligence Into A Competitive Licensing Advantage

Stopping The 34% Licensing Operations Leak

Turning IP From Hidden Cost to Strategic Goldmine

A License To Deal

Retail Remix

Data Dominance Playbook

Location, Location, Licensing

A Licensing Glow Up

The Rise Of Private-Label And White-Label Branding

The Crossroads Of Artistic And Artificial

It’s Not Easy Being Green

Pushing Plush

Saddle Up for Success!

Let The Games Begin

Next Stop, the Metaverse

BRANDED NFTS: All That and a Bag of Chips

Celebrity Licensing in A Pandemic

The “Black Friday” Trademark Controversy

How 2019 Could Spark Some 2020 Licensing Surprises

Royalty Management: Why Google Stadia and Its Cloud-Based Videogaming Rivals Need a Robust Solution

Protecting your Intellectual Property